“How can I maximize market sales?” “Have I got the right mix of vendors?” We worked with the farmers market in Williamsburg VA (WFM) for many years and the manager, Tracey Herner is, like you, a gem. The market is in historic Williamsburg, VA, a small, tourist-oriented city with a mix of consumer types, service […]
Farmers market managers job descriptions include a long list of responsibilities that continue to grow and become more complex every year. As a market manager you know a lot about your market. But, how do you convey that information, to whom, and why? Knowledge about your market is very important for you and for organizations […]
Congratulations on starting your farmers market! You are a providing a great resource for your community. We know that managing your own market can feel overwhelming and risky, especially in the beginning. We want to support your efforts and see you grow, so we’ve put together five practices for you to focus on that will […]
Markets have long played a vital role in connecting local producers to consumers while contributing directly to other goals. However, there are few market-operated, easy-to-use data collection protocols that markets can utilize to collect, measure, and analyze data. As Richard McCarthy put it, “In order to address these measures of balance, markets and their investors […]
News sections of newspapers around the world portray street markets as sources of corruption, while in the metro, travel, or food sections, those same markets are celebrated as sources of sociability, economic mobility and local character and are yet notably absent from the business pages. Markets and merchants are intimately woven into human history, and […]
According to the USDA, there are more than 8,100 registered farmers markets in the United States–an estimate that is steadily growing each year (Farmers Market Directory, 2013). My student Anne Roybal, found that undercounted markets in Wisconsin, but the point is simple, no matter how many markets, we know that markets connect producers and consumers […]
