Collect, Analyze and Report on data in 3 simple steps

Empower your market or market organization by working with Farm2Facts (F2F), a farmers-market data collection toolkit backed by the University of Wisconsin-Madison.

Whether you know it or not, you’re already collecting data through your usual market activities; let us assist with aggregating, interpreting, and reporting that data. F2F will help you hone your decision-making, communicate with stakeholders, and secure funding. We have a one-on-one relationship with every customer, and we develop our software based on your feedback.

Designed by a team with over 30 years of experience with farmers markets. Tested in seven states. F2F works.

The Farm2Facts toolkit is:

  • Affordable – We pride ourselves in offering an economical toolkit for all sizes of markets and market organizations
  • Inclusive – Embrace new communities with over 100 submetrics
  • Customizable – Get the specific data you need with help from UW-Madison faculty, staff, and students
  • Scalable – F2F will grow with you

Step 1 – Create Profiles

F2F helps you create multiple profiles for your market. Each profile contains its own data, allowing you to easily sort by year or location.

Step 2 – Customize Metrics

F2F allows you to select from 25+ data metrics including market sales, food assistance vouchers, visitor count, and more. The metrics are consistent with USDA reporting requirements.

Here are a few of our customizable options you can choose from to tailor your metrics, gain insights, and generate reports:

  • average number of visitors per market day (estimated)
  • total dollar amount for incentive program sales
    • SNAP, WIC FMNP, WIC CCV, and Senior FMNP
  • percentage of visitors from represented zip codes (estimated)
  • average years in the farming industry per vendor
  • total number of volunteer hours contributed
  • total number of participants in market programs

Step 3 – Collect Data

F2F adapts to the metrics you have chosen, giving you the tools to collect data during the market season. The F2F team provides by-request technical assistance to make sure you are confident in your results.

Step 4 – Communicate Findings

F2F shows you how your market operates and functions in broader community and economic contexts. The toolkit feeds your data into custom graphs, reports and infographics that you can use to communicate your market’s impact to your community, stakeholders, and grant funders.

            

Data is knowledge. Put our statistically valid and reliable results to use by assisting your internal decision-making, improving your grant applications, promoting your market, informing your sponsors, etc. The opportunities are endless!

WHAT OUR CUSTOMERS ARE SAYING