We know farmers markets help our communities economically, socially, and ecologically. Farm 2 Facts helps you share what your market does for your community.
Empower your market or market organization by working with Farm 2 Facts (F2F), a farmers-market data collection toolkit backed by the University of Wisconsin-Madison.
Whether you know it or not, you’re already collecting data through your usual market activities; let us assist with aggregating, interpreting, and reporting that data. F2F will help you hone your decision-making, communicate with stakeholders, and secure funding. We have a one-on-one relationship with every customer, and we develop our software based on your feedback.
Designed by a team with over 30 years of experience with farmers markets. Tested in seven states. F2F works.
The Farm 2 Facts toolkit is:
- Affordable – We pride outselves in offering an economical toolkit for all sizes of markets and market organizations
- Inclusive – Embrace new communities with over 100 submetrics
- Customizable – Get the specific data you need with help from UW-Madison faculty, staff, and students
- Scalable – F2F will grow with you