Director, Principal Investigator

Edna Ledesma is an Assistant Professor of Planning and Landscape Architecture at the University of Wisconsin-Madison. She researches markets through an emphasis on place and inclusion. Edna is a native of Brownsville,Texas located on the U.S.-Mexico border.

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Founder, Research Associate

Alfonso Morales is a Professor of Planning and Landscape Architecture at the University of Wisconsin at Madison, who has pioneered policy-relevant research on street vendors. He is originally from rural New Mexico with roots in family farming.

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Outreach Program Manager

Nathan Larson serves on the Planning and Landscape Architecture Teaching Faculty at the University of Wisconsin-Madison. His focus areas include co-design, community food systems, school gardens, and well-being in nature, and he works collaboratively with students, colleagues, and community partners around the state, country, and world to grow and sustain impactful community-university partnership programs.

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Staff Economist

Phillip Warsaw is an Assistant Professor of Ecological Economics and Environmental Justice at Michigan State University. Before joining MSU, Phil was a postdoctoral fellow at the Center for Integrated Agricultural Systems at the University of Wisconsin-Madison.

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Research Associate

Dr. Zlata Vuksanović-Macura is a Senior Research Associate at the Geographical Institute "Jovan Cvijic", Serbian Academy of Sciences and Arts in Belgrade. She is a trained architect and urban planner, earning a Ph.D. from the Faculty of Architecture of the University of Belgrade. Her research focuses on urban history, inclusive housing for socially disadvantaged groups, and participatory and resilient urban planning.

Research Associate

Dr. Stefan Denda is a Research Associate at the Geographical Institute "Jovan Cvijic", Serbian Academy of Sciences and Arts in Belgrade. He holds a Ph.D. in Geosciences from the University of Belgrade - Faculty of Geography. His main research focus is on the areas of tourism geography and political geography, as well as research on the quality of life in the tourism areas.

Research Associate

Dr. Marko Petrović is a research associate at the Social Geography Department of the Geographical Institute ”Jovan Cvijić”, Serbian Academy of Sciences and Arts in Belgrade (Serbia) and a Visiting Scholar in the UW–Madison Department of Planning and Landscape Architecture. He is a human geographer and contributes as a visiting professor to the ISTiS Institute, South Ural State University in Chelyabinsk (Russia) and contributed as a visiting scholar to the DPLA, UW-Madison. His research is centered on rural development, agritourism, community wellbeing, and local economic planning.

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Project Assistant (PA)

Hanbing Liang is a PhD student in Urban and Regional Planning. Her background is rooted in the disciplines of urban planning and landscape architecture, where she earned both degrees during her undergraduate study at Michgian State University. Currently, her research is centered around exploring people’s sensory experience in the built environment, with a particular interest in the perceptual construct of soundscape.

Marketing and Communications Team Lead

A former Farm2Facts intern, Lucas heads the Marketing and Communications team as Academic Staff for the Kaufman Lab. He holds a B.S. in Environmental Science and Community and Environmental Sociology from UW-Madison, and aims to build connections between academic experts and the communities that can benefit from their research. Lucas can also be found working in communications and program development for the Wisconsin Prescribed Fire Council, and his hobbies include beekeeping, cooking, camping, and going to concerts.

Lead Marketing Program Assistant

Haley is a Library and Information Science Masters student at UW-Madison, and is an undergraduate alum with degrees in History and Environmental Studies. She brings to Farm2Facts experience in community food systems and small business development, including work with AmeriCorps Farm to School, REAP Food Group, Rooted, and Neighborhood House Community Center. She is passionate about food literacy access, data-driven community innovation, public policy, and inclusive design. In her free time, she enjoys being outside, cooking, and exploring music and art.

Student Researcher

Stephen Kwas is an undergraduate student studying anthropology and chemistry. Stephen is working with F2F to help pilot the Ecosystem Services Tool. In his free time, he enjoys biking, photography, and listening to music.

Project Assistant (PA)

Liz is a current master’s student studying Agroecology here at UW-Madison. She has a bachelor of science from UW in Conservation Biology, Environmental Studies, and Public Policy. Liz is working on the Southern Piedmont Climate Smart Project, a research study that will test the environmental and socio-economic benefits of various agricultural practices. Her goal is to refine F2F’s Ecosystem Services Tool so it can be used for consumer messaging strategies at farmers markets and beyond. In her free time, Liz likes to hike out into the wilderness, take a seat on a good rock, and draw the wonders of the forest. As a lifelong swimmer, she also finds pleasure in swimming in all kinds of waterways. Indoors, Liz enjoys cooking and knitting.

Project Assistant (PA)

Makenna is a graduate student in the Urban and Regional Planning Program. She received her undergraduate degree in Biology from Clemson University before discovering a passion for the social sciences and planning. Makenna works on the research team and is interested in studying the connections between the built environment, human behavior, food access, and nutrition. She is primarily working on data collection and analysis for markets in central Wisconsin and is excited to support efforts to expand market access, especially for low-income residents. In her free time Makenna enjoys biking, cooking, and enjoying Madison's array of live music festivals.

Research Assistant and Marketing & Communications Intern

Research Assistant

Research Intern

Marketing and Communications Intern

Josie is a second-year undergraduate student from Stevens Point, Wisconsin. She is a Genetics and Genomics major who has joined Farm2Facts as a part of the marketing team. Josie says that joining the Kaufman lab has been an opportunity to learn more about food equity programs both close and far to home. She hopes to be an active supporter of programs that not only make food more accessible, but healthy and locally nutritious.

Marketing and Communications Intern

Jordyn, an undergraduate student from Milwaukee, is studying Landscape and Urban Studies, People-Environment Geography, and Environmental Studies. She is also pursuing a certificate in Integrative Design of Built and Natural Environments. Intrigued by the connections between humans and the environment, Jordyn aspires to explore how food and farm systems support communities, enhance sustainability, and improve access to food through her work with the Kaufman Lab. In her free time, Jordyn engages in sustainable fashion through ReWear It, volunteers at the Madison Children’s Museum, practices yoga, and loves spending time outdoors. .

Marketing and Communications Intern

Olivia is an undergraduate student at UW-Madison from Green Bay, WI. She is studying Biology B.S. and Life Science Communications B.S. and is looking forward to connecting her two majors by producing marketing content for scientific concepts in an understandable way for the general public. She is passionate about learning new things and sharing them with others. In her free time, Olivia loves to go on road trips with her family, try different kinds of tea, and hike at state parks.

Lead Software Developer and Research Assistant

Nolan Hegge is an undergraduate student studying Environmental Studies and Data Science. He is interested in the intersection of data science and agricultural practices, and hopes to bring his unique perspective to his role as Lead Software Developer. Looking forward, Nolan hopes to continue his education into graduate school, where he can explore his interests in more depth.

Marketing and Communications Intern

Theresa Hunt is an undergraduate student at UW-Madison, majoring in Strategic Communications with certificates in Business and Digital Studies. She aims to use her skills to help promote the exciting work being done at the Kaufman Lab. Theresa is passionate about promoting food accessibility. She enjoys running and trying new recipes from Instagram and TikTok.

Marketing and Communications Intern

Britney is an undergraduate at UW-Madison from Madison, WI. She is studying Business Management and Human Resources and is interested in the intersection of sustainability and how corporations affect communities as well as their environmental surroundings. In her free time, she enjoys sewing, cooking, and traveling to new cities!

Marketing and Communications Intern

Blanca is an undergraduate student at UW-Madison, majoring in Reporting and Strategic Communications with a certificate in Public Policy. She is passionate about learning how to effectively communicate information to foster environmental awareness and is excited to be apart of this movement for change. She enjoys the beach, walking her dog and shopping.

Development Project Lead

Charlie Haight is an undergraduate student studying Computer Science and Data Science. As part of the development team, Charlie aims to bring a holistic approach to software development and make powerful computing tools accessible to farmers. In his free time, Charlie coaches tennis and loves to play volleyball.

Senior Data Scientist

Erica is an undergraduate student studying Data Science and Economics. She is passionate about integrating her multifaceted data organization and interpretation skills to solve complex societal problems. In her free time Erica enjoys running, reading, sewing, and road trips with friends.

Senior Software Developer

Alan Zhong is an undergraduate student majoring in Computer Science and pursuing a certificate in Mathematics. He is grateful for the opportunity and excited about leveraging machine learning to advance the Farm2Facts mission. Beyond coding, Alan enjoys playing soccer and the viola in orchestra.

Junior Software Developer

Abanish Khatry is an undergraduate student studying Computer Science at the University of Wisconsin-Madison. With a keen interest in software development, Abanish aims to apply his technical skills to create impactful solutions that address real-world challenges. He is particularly interested in the intersection of artificial intelligence and human-computer interaction, striving to make technology more intuitive and accessible to farmers. Outside of his academic pursuits, Abanish enjoys engaging in outdoor activities like hiking, cycling, and tennis.

Software Development Intern

Shrivas Shankar is an undergraduate student studying Computer Science and Data Science. He is interested in learning more about AI as well as making the technology more accessible to farmers while addressing real-world problems. In the future, he hopes that AI can be used ethically to change people's lives for the better. Outside of school, he likes to go to the gym, play guitar, and go fishing.

Software Development Intern

Sophia is an undergraduate student studying Computer Science. She looks forward to using her skills to help promote Farm2Facts goals and can't wait to apply her skills to help real world problems. During her free time, Sophia likes to bake, listen to music, and complete random side quests.

Software Development

The Teaching & Research Application Development (TRAD) software development team within DoIT Academic Technology creates custom applications and web-based solutions to meet teaching, learning, and research needs.

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Kyla Kaplan counsels clients on regulatory and compliance matters in the various areas surrounding food, agriculture, and drug law. As an attorney, Kyla brings with her knowledge and awareness of innovative areas of FDA and USDA regulations. Prior to joining OFW, Kyla spent time working in diverse sectors subject to FDA and USDA regulatory law. This includes industry experience with both Tyson Foods and Walmart’s Food Safety and Compliance teams. Kyla also has experience working with federal and state agencies on water quality and environmental matters. Outside of employment experiences, Kyla also led the publication of two legal journals, participated in several food-focused nonprofits, and gained experience with legal clinics at the University of Maryland School of Law and Harvard Law School.

Kyla specifically chose to focus her career on regulatory law surrounding the evolving food supply system. Kyla's interest in food systems began at UW-Madison in 2011-2013 when she worked in the Kaufman Lab. Kyla worked on a research project in the lab studying various food systems and marketplace designs.

Research Associate

Arden was a student of economics, math & data science, with an interest in using mixed-method research for social good. Arden contributed to the design of economic surveys and metrics, grant and report-writing, and evaluations of F2F partners.

Nina Mukherji received her M.S. in Conservation Biology and Sustainable Development from the Gaylord Nelson Institute for Environmental Studies at UW-Madison. Her research focused on urban agriculture policy and she helped to develop permissive zoning language for urban agriculture in Madison and later in Boston, Massachusetts. Nina is also a long-time community organizer and spent 10 years on the national leadership staff of Real Food Challenge, a student food justice organization. She is raising two young children and continues to support social movements through consulting and as a volunteer.

Graduate Student Statistical Consultant 

Ben Rush, PhD, MPH was a graduate student statistical consultant in the lab. He has worked in nutritional sciences, food systems, data science, and radiology. He is currently researching the use of machine learning and data science techniques for public health radiology and applying large language models to radiology reports in the Department of Radiology at UW-Madison. He is also a huge comedy fan and you can find him performing improv or storytelling around Madison.

Founder, Program Director

Lauren was a PhD Candidate in Urban and Regional Planning at the University of Wisconsin – Madison, and is now a Inclusive Excellence Research Analyst at American Family Insurance. She has been the lead research assistant for Farm 2 Facts since the pilot project started in 2014.

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Research Associate

Catie is a PhD student in Urban and Regional Planning at UW-Madison. She has worked closely with farmers and the agricultural community to build more resilient, sustainable regional food systems over the last decade. Catie has an MS in Environmental Studies from the University of Montana and a BA from Lawrence University.

Research Associate

Gabriel came to Madison by way of Leonardtown, Maryland, and was a master's student in urban and regional planning at UW. While trying to stay informed about all that goes into urban planning, he ended up focusing on the layout, design, and sustainability of neighborhoods and urban districts. He joined the Farm2Facts team to learn more about how food and farms fit into those questions of sustainability and principally works on the research side with F2F's partners at the ICICLE Institute. He also helped with updating the lab's physical space and computer hardware.

Research Associate

Ramakrishna Raju is a Research Associate and GIS specialist for Farm2Facts. He is pursuing a Master's in Geographic Information Systems (GIS) and Cartography at the University of Wisconsin, Madison. He is an international student from India and has experience working with ArcGIS Pro, Adobe Illustrator, and QGIS. He desires to develop plausible solutions for real-time problems using the power of GIS. Furthermore, he is delighted and excited to develop web maps and perform map analysis related to the farmers' markets data. And as a foodie, he finds it intriguing to know how different food is agriculturally processed.

Research Associate

Nick DeMarsh is a PhD candidate in Urban Planning at the University of Wisconsin. He is studying the interaction of urban food and transportation systems. For over a decade Nick has worked with advocacy groups in Milwaukee working toward community-led transformation of food and transportation systems.

Project Manager

Nadia Alber holds an M.S. in Environment & Resources from the Gaylord Nelson Institute for Environmental Studies at UW-Madison. From December 2011 until present, Alber has been employed by UW-Madison as an Outreach Specialist/Academic Staff. Alber is the Director of the Wisconsin School for Beginning Dairy & Livestock Farmers (WSBDF), part of the Center for Integrated Agricultural Systems at UW-Madison. Additionally, Alber owns and manages a small, diversified organic farm in Iowa County, Wisconsin with her husband and two young children.

Marketing Manager

Yemi Iledare was an MBA Marketing Analytics and Insights student at the Wisconsin School of Business. He lead the Farm2Facts Marketing & Communications team, developing strategies to drive the adoption of innovative technology including the F2F Ecosystem Services (ESS) tool to advance climate-smart commodity production. He also developed and executed comprehensive marketing campaigns to help market managers tell their stories.

Project Assistant

Talyr is a graduate student pursuing her master's degree in Urban and Regional Planning. She recently received a B.A. in Intelligence Studies with a minor in mathematics from Mercyhurst University. Talyr became interested in urban planning while conducting research on food insecurity and access in her hometown of Erie, Pennsylvania. Restrictive urban farming city ordinances and poor access to healthy sustainable food sparked a desire in Talyr to transform cities like her own into thriving agricultural communities. At the Kaufman Lab, Talyr works as a project assistant under director Dr. Edna Ledesma conducting research on increasing EBT use at farmers markets in Wisconsin. In her spare time, she enjoys gardening, biking, trivia, and bird watching.

Design and Visualization Lead

Vanessa was a Lebanese practicing architect since Spring 2021, who worked alongside a team of experimental architects in Lebanon. She holds a Bachelor of Architecture from the Lebanese American University, and was in her second year at the MS Urban and Regional Planning Program at UW-Madison. She takes pride in receiving the competitive Fulbright Scholarship for 2022, with a goal to specialize in Sustainable Community Development at UW-Madison. She joined the Kaufman Lab in Spring 2024, with an interest to learn more about the intersection of sustainability, food systems, and market designs. She was in charge of design and visualization with both the research and marketing teams.

Marketing and Communications Intern

Sofie is an undergraduate student at UW-Madison studying English and Digital Studies. Her favorite summer activities are having a picnic, hiking, and going on long car rides. She is especially passionate about reading and journalism, and her favorite foods are mini tomatoes and carrots!

Graphic Design and Member Services Intern

Jessica Chavez is an undergraduate student studying Marketing and Chican@ and Latin@ Studies. Jessica contributes to F2F’s blogs, graphic design work, and social media. In her free time, she loves drawing, baking, and playing tennis.

Communications Intern

Anna Feldman was an undergraduate student studying Biology and Journalism. She is interested in using her skills to help with environmental, social justice, and global health issues. Anna has previously done research in various fields of biology and scientific writing, and now does communications such as writing blogs for the F2F website.

Chief of Operations, General Manager

Megan Sankey was an undergraduate student studying Nutritional Sciences and Global Health. Previously, she worked for a large biotechnology company in sales and marketing and is excited to work on a smaller scale in an industry she is passionate about. In her free time, you can find Megan in, on or near a body of water with her dog, Berkeley.

Lead Marketing Program Assistant

Elisa is a second year Law Student. Originally born in Caracas, Venezuela, she's lived throughout the east coast growing up. Elisa is serving as the Lead Marketing Program Assistant at Farm2Facts! She's super excited to learn more about innovative ways to leverage the various social systems to reduce and eliminate food insecurity.

Junior Software Developer

Rachel Fu was an undergraduate student studying computer science in the College of Letters and Sciences. She also has interests in machine learning and Asian American studies. Outside of school, she enjoys playing violin in orchestra and traveling to new places.

Student Researcher

Abbi is a senior studying health promotion and health equity, global health, and environmental studies. She has joined Farm2Facts as a part of the research team. She chose to join because one of her passions is food equity and security for people. Abbi thinks that F2F is a great merger between environmental studies and public health. She hopes to gain practical experience in the field and learn more about partnerships, the importance of data collection, and how data collection can turn into practical solutions in public health and agriculture!

Marketing and Web Development Intern

Evelyn Mendoza Nunez was an undergraduate student studying Consumer Behavior and Marketplace Studies. Evelyn primarily contributed to F2F’s blogs and marketing efforts. She enjoys learning languages, going for walks, and watching films in her free time.

Senior Graphic Design and Member Services Intern

Maggie Tomashek was an undergraduate student studying fine arts with interests in printmaking and watercolor illustration. She also has experience with digital design. In her free time, she enjoys watching films, traveling, and eating delicious food.

Marketing and Communications Intern

Adrian Cruz-Perez was an undergraduate studying Psychology and Spanish while pursuing Medical school. Adrian contributed to the marketing team and blogs. In his free time, he enjoys running, working out, and grilling out with friends and family.

Marketing Intern & Farmers Market Coordinator Assistant

Abbey is an undergraduate student at UW-Madison pursuing a double major in Diabetics and Health Promotion and Health Equity. Throughout the summer, Abbey will be helping with the markets working within research and data collection, while continuing to work on the marketing team into the 2022-2023 school year. She is interested in food equity, sustainability, and other social issues pertaining to nutrition and disability rights. In her free time, she enjoys biking around the state while discovering new coffee shops to enjoy.

Marketing and Communications Intern

Isabella is an undergraduate student at UW-Madison, studying Global Health and Urban Studies. She is interested in sustainable development of communities and local and global food systems. Her favorite thing to do is create new recipes starring the fresh ingredients she finds at the farmers market each week.

Consumer Research and Food System Analyst Intern

Erika Sandoval was an undergraduate student studying Consumer Behavior and Marketplace Studies in conjunction with an Entrepreneurship certificate. She aspires to improve food systems by bettering communication and awareness in consumer and producer relations. She is also interested in culturally and environmentally appropriate agroecology practices. In her free time, she enjoys working on DIY projects, practicing embroidery, and mindfully keeping her body active. Erika primarily contributed to F2F's research and marketing efforts.

Marketing and Communications Intern

Jonathan Tong is an undergraduate student from New Jersey pursuing an economics and math double major. Growing up near farmers markets, he has always been interested in understanding the role, both economic and environmental, of farmers markets. As a marketing and communications intern, he seeks to understand the ever-changing landscape for farmers markets and local farms. Jonathan also enjoys cooking and gardening, a passion he picked up from his grandma.

Marketing and Communications Intern

Ben was a senior undergraduate student from Madison studying Human Geography, Cartography and Geographic Information Systems, and pursuing a certificate in Organic Agriculture. He joined the marketing team of Farm2Facts as a part of his semester-long independent study as a capstone for the Organic Agriculture program. Ben is passionate about sustainable and equitable food production, as well as the connection between farms and urban regions, and has joined the Kaufman Lab in hopes of gaining experience working with tools that improve these relations. He was excited about the opportunity and happy to be part of the group! In his free time, he volunteers by coaching football at a local high school and enjoys spending time with his family.

Marketing and Communications Intern

Mackenzie graduated from the University of Wisconsin-Madison in 2017 with a double major in Environmental Studies and Journalism. She is passionate about making resources more accessible for all people in under-developed communities. Social determinists of health and food security are continued interests for her now in her everyday life and career in marketing. Mackenzie continues to share her passion with her community in Colorado.

Junior Software Developer

Kyle Sung was an undergraduate student pursuing a double major in Computer Science and Data Science. His passion lies at the intersection of software development and UX design, where he thrives on creating seamless digital experiences. When he's not immersed in code or design, Kyle finds joy on the soccer field, reveling in the thrill of the game. Additionally, he enjoys a cup of cold brew coffee, always on the lookout for the next unique brew to savor. Beyond his academic pursuits, Kyle likes to play piano covers of his favorite songs.

Junior Software Developer

Sangwon Lee was an undergraduate student studying Mathematics and Computer Science. Currently, he is working as a software engineer in the San Francisco Bay Area. In his free time, he enjoys playing the cello, reading books, and watching movies.

Junior Software Developer

Michael Kuhn was an undergraduate studying mathematics and computer science. He is interested in AI and machine learning, and modern computational technology more broadly. In his free time Michael enjoys running and cooking.

Software Development Intern

Lucas was a Junior from Kenosha, Wisconsin who studied Computer Science and Data Science. He joined Farm2Facts as a part of the software development team, bringing his skills over from his studies. Lucas resonates with the lab's idea to create social good with a focus on sustainability.

Software Developer Intern

Michael was a senior undergraduate student from Bloomington, Minnesota. He studied Economics along with a pursuit of a certificate in Computer Science. Michael joined the Farm2Facts as a part of the development team working on cyber security. He says that he met Professor Morales and heard about Farm2Facts through him. Michael could see the excitement Professor Morales had for the project, and he thought it was a great mission that Morales was helping to lead. He joined in hopes to learn a ton more about cyber security and how it relates to agriculture while helping out anywhere he can on the technical side of things.

Research Assistant

In 2013, Caisey Griffith embarked on her journey in public health as an Undergraduate Research Scholar in the Kaufman lab, where she supported survey research in local community gardens. This experience sparked her passion for public health, particularly in the project-based implementation of health improvement initiatives. Her dedication led her to work on WASHE (Water and Sanitation Hygiene Education) projects as a Maternal and Child Health Promoter with the Peace Corps in Zambia. Throughout her undergraduate career, Caisey continued to support Professor Morales’s research and played a crucial role in copy-editing the book Cities of Farmers. She graduated with a Bachelor of Science in Zoology from UW-Madison in 2016. Following her graduation, Caisey joined the Peace Corps as a Maternal and Child Health Promoter. In this role, she served as a Health Extension Agent in Zambia under the Community Health Empowerment Project (CHEP), funded by the United States President’s Emergency Plan for AIDS Relief and in collaboration with the Zambian Ministry of Health. Her work involved teaching, training, and empowering rural communities on critical health issues, including HIV/AIDS, malaria, maternal and child health, food security, nutrition, and WASHE. In 2021, Caisey decided to further her education and pursued a Bachelor’s degree in Nursing to combine her love for public health, working with people, and medicine. She graduated Magna Cum Laude with her BSN in Nursing in May 2024 and received her RN license on June 27th after successfully passing the NCLEX. Prior to graduation, she accepted a position at St. Joseph Hospital in the Neuro Trauma ICU. Looking ahead, Caisey plans to work as a flight nurse and eventually return to school to become a Certified Registered Nurse Anesthetist (CRNA).

Software Development Intern

Rizzy was a dedicated computer science student who had recently transferred from China to UW. She is passionate about combining programming skills with her multicultural background to innovate within the food industry. Her aim is to leverage technology to enhance various facets of food society, from production efficiency to consumer experience. Outside of her academic endeavors, she's an enthusiastic member of the Badger Ballroom Dance Team.

Research Assistant

Research Assistant

In 2013, Erin was an Undergraduate Research Scholar with the Kaufman lab, supporting survey research in local community gardens, which is where her interest in public health related research began. Throughout the rest of her undergraduate career, she supported Professor Morales’ research on food truck regulations in major US cities and helped copy edit the book Cities of Farmers. Additionally, as an undergrad, Erin worked with the Green Bay farmers market on their incentive program, which built on her skills in survey research. After receiving her Master of Public Health degree in 2018, Erin joined the UW Population Health Institute’s Evaluation and Engaged Research Group as an Evaluation Researcher. Erin now specializes in utilization-focused evaluation, dissemination and implementation science, and data visualization, and works on various public health projects ranging from school nutrition to suicide prevention. She continues to work on survey research and has gained expertise in survey design, administration, and analysis.

Software Development Intern

Nischal was an undergraduate student from Nepal studying Computer Science at University of Wisconsin-Madison. He had recently discovered his passion towards software development and hopes to leverage it for the betterment of the society.

Marketing Manager

At the time of her work with Farm2Facts, Victoria De Bella was an MBA graduate student specializing in Marketing Analytics. Victoria primarily contributed in suggestions providing insights and recommendations on the brand positioning and digital assets. She also helped launch an online community for students participating in research work for Intelligent Cyberinfrastructure with Computational Learning in the Environment (ICICLE), a National Science Foundation-funded Artificial Intelligence (AI) Institute. She is now pursuing her love for Marketing in the tech industry and is a leader in a Latinx ERG.