Category Archives: Farmers Markets

The Importance of Data for Farmers Markets

Markets have long played a vital role in connecting local producers to consumers while contributing directly to other goals. However, there are few market-operated, easy-to-use data collection protocols that markets can utilize to collect, measure, and analyze data. As Richard McCarthy put it, “In order to address these measures of balance, markets and their investors […]

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10 Historical Myths about Merchants and Local Markets

News sections of newspapers around the world portray street markets as sources of corruption, while in the metro, travel, or food sections, those same markets are celebrated as sources of sociability, economic mobility and local character and are yet notably absent from the business pages. Markets and merchants are intimately woven into human history, and […]

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The Benefits of Farmers Markets

According to the USDA, there are more than 8,100 registered farmers markets in the United States–an estimate that is steadily growing each year (Farmers Market Directory, 2013). My student Anne Roybal, found that undercounted markets in Wisconsin, but the point is simple, no matter how many markets, we know that markets connect producers and consumers […]

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