Farm 2 Facts 2.0 Highlight: Visitor Count Tool

Written by Josie Reeve

The team at Farm 2 Facts is excited to highlight the exciting updates and developments that are included with our rollout of F2F 2.0! One tool that has received updates is the Visitor Count Tool, a tool designed to support markets in collecting data on the number of visitors they receive at different times of the year. 

The Visitor Count Tool is a handy tool used by market managers to collect and manage data on the number of visitors to their markets. This data is collected at different times of the year, typically once at the start of the season, once on a normal market day in the middle of the season, once on a special market day, and once towards the end of the season. This data can be collected by market managers or market volunteers. The updated F2F interface makes this data collection process more streamlined and user-friendly. 

The visitor count tool collects and stores market visitor numbers. When taken over time, this data can be used to showcase trends or patterns that can be used to make improvements, or be used when applying for grants and funding. The visitor count data is especially useful when looking at marketing strategies for special events that markets host, and determining the percentage of regular and non-regular customers attending. Having this data gathered in one spot contributes to market success’s. The convenience F2F 2.0 provides with this tool is the ability to easily gather and aggregate data, which can be automatically converted into graphs that showcase this information. 

The team at F2F has developed a number of tools to support market managers and other users of F2F 2.0 while making the transition. If you have questions about using this tool or the updated interface, reach out to the team at info@farm2facts.org. We look forward to helping make this transition smooth for you!