Category Archives: Data Collection

Knowledge about YOUR Market

December 6, 2019

Farmers market managers job descriptions include a long list of responsibilities that continue to grow and become more complex every year. As a market manager you know a lot about your market. But, how do you convey that information, to whom, and why? Knowledge about your market is very important for you and for organizations […]

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The Importance of Data for Farmers Markets

July 16, 2019

Markets have long played a vital role in connecting local producers to consumers while contributing directly to other goals. However, there are few market-operated, easy-to-use data collection protocols that markets can utilize to collect, measure, and analyze data. As Richard McCarthy put it, “In order to address these measures of balance, markets and their investors […]

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