Category Archives: Farmers Markets

Techniques to Increase Sales at your Market

The Oak Creek Market located in Milwaukee is looking to increase their sales by 250% in three years. After much investigation and analysis by the Farm 2 Facts team, it became apparent that factors like the weather, which the market initially believed had a significant effect on their sales, actually have little impact on sales […]

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Measuring Barriers to Food Access in Rural and Urban Wisconsin Counties

Food insecurity, otherwise known as a lack of reliable access to food, contributes to many long-term health issues and has severe implications for child development. Food insecurity is a very significant issue in the United States. A 2020 Feeding America report projected that in the United States, 1 in 8 adults and 1 in 6 […]

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Dietary Guidelines and the Value of Farmers Markets

Every five years, the USDA and Department of Health and Human Services are required by law to produce a new publication of the Dietary Guidelines for Americans (DGAs), which translates nutrient needs into dietary patterns. The DGAs are then used to create graphics like the infamous food pyramid and MyPlate, SNAP education programs, and other […]

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The Produce Producer’s Dilemma, and How to Overcome It

Addie Stone, who studied agribusiness at Clemson University, interned for the Dallas Farmers Market (DFM) in the summer of 2018. Addie enjoyed going on farm visits where she got to pet cows and pick watermelons, delivering fresh produce to chefs around downtown, and getting to know the farmers and vendors that came to the market […]

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Fighting Climate Change on Our Farms and In Our Cities

Climate change is a frequently discussed issue, but the path to reverse it can feel overwhelming. However, not every solution is radical. Some of the best ones use resources that have always been available. The article “Natural Climate Solutions” by Catie DeMets, published in the Wisconsin People and Ideas magazine, discussed how solutions such as […]

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Fondy Farmers Market: From Farmers Market to Desired City Place

UW Madison’s Department of Planning and Landscape Architecture recently partnered with the Fondy Farmers Market to explore the market’s potential. With a goal of turning the farmers market location into a new, desired city place, the workshop will study the Fond Du Lac and North Area in Milwaukee, WI. Through planning and design visioning, graduate […]

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Revealing the Risk Management Strategies of Farmers Markets

Farmers markets are critical infrastructure, keep reminding people of the essential service that you are. Marketplaces were the original center for food, crafts, entertainment, political voice, and social interaction. Today, there are around 11,000 open air marketplaces in the U.S. and according to the USDA, about 9,000 of these are farmers markets. Over the last […]

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Every Day is Farmers Market Day

Fun Fact: In Dane County, Wisconsin, there’s at least 1 farmers market open every day of the week! As we celebrate National Farmers Market Week, #NFMW, we celebrate farmers, vendors, market managers, volunteers, visitors, and everyone else involved in the successes of farmers markets. Thank you farmers… For providing your community with fresh, local goods […]

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